Investment Portfolio/

M Concept

A series of bistro restaurants, pubs, cafe and consumer products for a community that enjoys a unique lifestyle.

Beyond the mission of a management company operating an exquisite chain of dining restaurants and cafes with well-defined concepts, M Concept’s vision is to become one of the leading professional management companies in the F&B industry, providing a wide range of specialized & agriculture services and products, including, market and product insights and supplies, concept development, and many other customized services in the industry.

Diverse consulting services
& professional procurement


Interior equipment
– Tables, chairs, cabinets…
– Sanitary equipment
– Kitchen equipment

Raw materials

Cotton, Arabica Coffee, Sugar, Rubber,… and other items according to the actual needs of customers


Coffee, Corn, Soybean, Wheat, Soybean meal, Soybean oil…
Frozen meat and fresh seafood.


Equipment and machinery for restaurants, spas, gyms, hotels…


Manufacturing & Distributing 100% natural ingredient products of Viet Nam, environmentally friendly. Midimo provides a wide range of products for B2C & B2B, aiming for sustainable development of Vietnamese high-quality agriculture products.


  • Essential Oil
  • Air Care
  • Personal Care
  • Health Care
  • Seasonal Products


  • Supply to Hospitality Industry

You’ll probably hear “mi di mo?” a lot if you happen to stay in Hue, the last empirical capital in Central Vietnam. It simply means “Where are you going?”. A simple act of caring, and your answer usually follow with “Từ từ thôi nhé!”, translating “Walk slowly”, also means “Be safe.” Because nothing wrong could happen when you take your time, enjoying the journey.
Inspired by the perfectly aligned yet impossibly contrasted life right here in Vietnam, MIDIMO is our favorite moment, told via the scents of our memories.
And we hope you take MIDIMO with you in your busy journey of life, and sometimes when you stop planning, create just the perfect environment for your following favorite memories.
Because any ordinary moment could become your next unforgettable memory when you stop planning, we hope that when those rare moments come by.



KCity is a potential business project with its key activities as importing and distributing the exclusive products from Korea.

Korean products shall be distributed by Kcity via multi-systems as ecommerce, home-shopping, retail and wholesale. We offer wide range of Korean products from Korean brands at best quality and introduce new items and brands. Here at KCity you have access to over 1000 products including hair, cosmetics, electrical, fragrance, supplements, mother & baby care .


Office: 19 Ba Huyen Thanh Quan, District 3, HCM City

With contemporary European design and warm combination between fine Vietnamese coffee and exquisite Western cuisine, especially French’s, Madison Cafe is located on the ground floor and 1st floor of the Madison Building, right in the heart of the city centre, connecting the CBD to China Town. This is our starting location of the Madison Cafe Chain, a place-to-go for coffee lovers and those who truly cherish contemporary design and modish life style. Madison Café is expected to become a familiar place for many locals and tourists.

Entity: M concept

Office building - Ba Huyen Thanh Quan, Dist. 3, HCMC

Ruby Building is a premium office rental building with a total area of approximately 1000 sqm. It enjoys an ideal location on the busy Nguyen Thi Minh Khai Street with many offices, commercial branches, and representative offices of multinational companies, banks, and financial funds (ACB, Vietcombank, Shinhan Bank, Dong A Bank, etc). Moreover, a five-minute walk from the building is the cultural exchange center (where Tao Dan Park, Palace of Culture and Labour, War Museum, Saigon Notre-Dame Cathedral, and many others are located) with many bustling boutiques and shops, cafes, and restaurants. This exclusive location of the building makes it incredibly appealing for business activities and office rental.

Project information:
Investor: Vietnam Coneff Corporation
Location: 19 Ba Huyen Thanh Quan Street, Ward 6, District 3, HCMC
Project Scale
Construction area: 1000 sqm
Total levels: 1 basement, 1 mezzanine, 7 storeys, terrace
Function: Office Rental

COMPLEX BUILDING - Tran Hung Dao, Dist.1, HCMC

Madison Building is one of our highlight complex projects in the CBD with seven floors, built and operated by Coneff Corp. The ground and first floor are designed exclusively for our first branch of Madison Cafe Chain, a classy, modern, friendly cafe restaurant with delicate and trendy foods and beverage offerings. The third floor is reserved for Melo Bistro, a British pub concept with the selective beverage and food choices. The remaining space of the building is offered for boutique offices with stylish designs, which create a young and dynamic destination for entrepreneurs and youngsters in the city center. With its ideal location on Tran Hung Dao Street, enjoying a developed area’s excellent and well layout, Madison Building is expected to be a must-have spot for upscale and modish office locations.

Project information
Investor: Vietnam Coneff Corporation.
Location: 369 Tran Hung Dao, Cau Kho Ward, District 1, HCMC
Project Scale
Total construction area: 500 sqm
Total levels: 7 storeys
Investment value: Over 1.3 million USD
Functions: Office & Commercial Premises Rental